Cabrillo College Library


Business plans are essential. They function as road maps for starting and managing a business, and as documents for raising capital or securing financial backing. Good old-fashioned research goes into developing a business plan.

Trade Associations, Shows, Journals

Your name _______________________________

4.1 Trade Associations

Go to American Society of Association Executives to use a large directory of trade associations. If you don't find a trade association for your business on the American Society of Association Executives Web site, use one or both of these reference books:

Encyclopedia of Associations ref AS22 .E5
National Trade and Professional Associations of the United States ref HD2425 .D53

What is the trade association for your business? Make a few notes about the association here:

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4.2 Trade Shows

When and where is the trade show?
Use one or more of the following Web directories to identify an upcoming trade show, exposition, or conference that applies to your business.

Exhibiter Online
ExpoWeb
Trade Show News Network

Information about the event(s)

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4.3 Trade Journals

What are the trade journals?

Go to Publist.com Play around with entering your keyword(s) in the Quick Search box. If you can't find trade journals for your special area of interest by using Publist.com, then consult Small Business Sourcebook ref HD2346.U5 S66

Title(s) of trade journal(s)

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Mo Hassan; T. N. Smalley
last rev. 3/05