Cabrillo College Library

Business plans are essential. They function as road maps for starting and managing a business, and as documents for raising capital or securing financial backing. Good old-fashioned research goes into developing a business plan.

Competitive Position & Market Share

Your name _______________________________

You have probably already identified company names as your likely competition. But, if you haven't, or need to explore further, you could use Business Information Resources.

Fuld.com Click on About Fuld and then on What is CI? to better understand competitive intelligence (CI).

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3.2 Market Share Distribution

Market Share Reports from US Business Reporter. There are other reports available from this service: see sidebar on left.

Your notes:

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Summarize what you have learned about your probable competitive position, including a discussion of market share of your competitors. Summarize the barriers to entry. What is the outlook for future competition?

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Mo Hassan; T. N. Smalley
last rev. 3/05